Do you want to sell more products?!

If you had a shop on the high street, what would you pay for a coachload of shoppers delivered to your door, all looking for things you sell?

You can make that a reality online.  One way to do that is by setting up an account with Google Adwords.  But it is expensive. Most Adwords customers play between 50p and £1 for each search engine visitor they attract.

Another way to attract keyword visitors is by investing in SEO.  But that can involve high fixed costs (expect to receive many quotes of between £500 to £1,000 a month for an online shop) and the results can be patchy and unpredictable.   You may achieve a first page position for some of your keywords, but others may not feature at all.   So even very successful online shops investing heavily in SEO may still be failing to attract customers searching for some of the products they would like to promote.

A third way is to use us! We analyse your business and consider how skilful online marketing could bring you more customers looking for things you sell.   We discuss our thinking and suitable keywords with you.  Then we effectively invest in your business to bring you those customers.  We do that by building sets of dedicated landing pages that we call Shopper Magnets.  Here’s how it works:

• We set up and host a new site on its own domain, exclusively to promote your products.
• We design the layout of the site (with your input) so that it looks attractive and recognisably “yours”.
• We provide you with control panel access and any help you need to fill the site with keyword-rich content promoting your products.
• We invest our own time and money in SEO to get the site ranked in Google, Yahoo and Bing for the keywords we have chosen with you.
• You pay just 25p for every search engine visitor who comes to the site.
• You have the ability to edit these landing pages through a content management system, and you can keep track of visitor numbers and details using Google Analytics.

FAQs

What will my pages look like?

We take our lead from your site, and try to produce a design that adopts your logo and branding and generally looks like part of your “empire”.  We don’t set out to create a perfect carbon copy of your site, but we do aim to give shoppers the sense of arriving, if not in your shop itself, then at least in the doorway.  The pages carry your logo and branding (assuming that is what you want), and can be customised to a colour scheme that fits with your site.   They will not carry any advertising for anyone else.  As far as visitors are concerned, these pages will be exclusively associated with you for as long as you want them to be.

How does the pricing work?

You pay for the search engine visitors who come to the landing pages. Because these pages are exclusively designed to persuade people to buy your products, visitors to these pages are as likely to convert into sales as visitors who arrive directly on your site from the search engines. We charge 25p for each of these visitors.   We measure the visitor numbers using Google Analytics.   We give you access to the same Google Analytics account so you receive the same information about these visitors as we do.

Can I place a cap on my monthly liability?

Yes.  We can agree a monthly cap to ensure that you do not face a bill for more than you are expecting.  If the cap is reached and you want us to carry on pushing for further growth in visitor numbers, we can review it with you.

How long does it take?

We can create the pages and start marketing them almost immediately. It will take time and substantial SEO investment for them to attract search engine traffic, and there is of course a risk that the pages will not attract many search engine visitors. But here is the clever bit – you don’t make that investment and you don’t carry that risk. We do. All you do is agree to pay for the visitors if and when they arrive.

Are there any other benefits?

Because of all the links on the landing pages pointing in to your shop, a lot of the benefit of our SEO investment will flow through into your shop. So you will get more organic search engine visitors coming straight to your shop. You won’t pay a penny for them.

Will it replace my other SEO services?

We do not market this as a replacement for the main package of SEO services by which you promote your website, because provided that that is properly done and reasonably priced it should provide a cost effective way of bringing visitors to your online shop.  Our role is to bring you more customers - the icing on the cake, as it were.  You may do this already with Google advertising or print or radio ads.  Our 25p per visitor is likely to be considerably cheaper than Google Adwords and those other forms of advertising.

Are there any downsides or catches?

Not that we can think of. There is no tie in period. No upfront costs. What you see is what you get.

What happens if I want to stop?

If at any stage you want to stop, just give us at least 3 days notice expiring at the end of a month. You will then pay nothing after that, and we will look around for someone else to take over the pages. Of course, we won’t use any of your images or content to send visitors to anyone else, although there may be a short period when your content may stay there sending visitors to you for no charge.

Can I have more than one set of landing pages?

Yes.  If you have a range of product types you would like to promote, it may be a good idea to have more than one set of landing pages.  If so, we can create them for you.

Contact us now to discuss keywords!